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April 16, 2019

Brazil's Largest Farm Show starts in Two Weeks

Author: Michael Cordonnier/Soybean & Corn Advisor, Inc.

The latest edition of Brazil's Agrishow is slated for April 29 to May 3 in the city of Ribeirao Preto, Sao Paulo. This is the 26th edition of Brazil's largest farm show. The show will have more than 800 exhibitors, both national and international with the latest's innovations in inputs, products, equipment, and services for producers. The show will feature information for all the major crop and livestock producers in Brazil including: soybeans, corn, cotton, dry beans, peanuts, rice, wheat, oats, barley, sunflowers, canola, sugarcane, coffee, citrus, horticultural crops, fruits, cattle, hogs, and poultry production.

Agrishow 2019 is expected to draw 150,000 visitors from both Brazil and international to view the latest innovations, field demonstrations, conferences, panel discussions, new tendencies, new technologies, and types of information systems.

There will be several new features this year including a field demonstration for horticultural crops, an area for innovation featuring agricultural startup agribusinesses, an area featuring sustainable agricultural, an area for small artesian producers of coffee, spirits, sweets, and snacks, and an area where visitors can consult with lawyers on legal matters.

Brazilian business always offer special pricing during farm shows and they are expecting a 8-10% increase in sales during this year's show compared to last year when sales totaled R$ 2.7 billion.

In addition to producers, the show attracts international businesses, investors, agricultural professionals, researchers, government leaders both local and national, and journalists from both Brazil and around the world. Brazil has emerged as a major commodity exporter and the number one competitor for U.S. agriculture so shows such as this attract all the major players in world agriculture.

Participating organizations include: the Brazilian Agribusiness Association (Abimaq), the Brazilian Machinery and Equipment Association, the Brazilian Fertilizer Distribution Association, (Anda), the Agricultural and Livestock Federation of Sao Paulo (Faesp), and the Brazilian Rural Society. The event is being organized by Informa Exhibitions.